Cracow, Poland

Professional Online Visual Merchandising Course

The course is for interior designers, retailers, and students interior design students. How to design a positive customer experience which can increase the store turnover.
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
A professional is a member of a profession or any person who earns their living from a specified professional activity. The term also describes the standards of education and training that prepare members of the profession with the particular knowledge and skills necessary to perform their specific role within that profession. In addition, most professionals are subject to strict codes of conduct, enshrining rigorous ethical and moral obligations. Professional standards of practice and ethics for a particular field are typically agreed upon and maintained through widely recognized professional associations, such as the IEEE. Some definitions of "professional" limit this term to those professions that serve some important aspect of public interest and the general good of society.
The professional man lives off ideas, not for them. ... He has acquired a stock of mental skills that are for sale. The skills are highly developed, but we do not think of him as being an intellectual if certain qualities are missing from his work—disinterested intelligence, generalizing power, free speculation, fresh observation, creative novelty, radical criticism. At home he may happen to be an intellectual, but at his job he is a hired mental technician who uses his mind for the pursuit of externally determined ends. It is this element—the fact that ends are set from some interest or vantage point outside the intellectual process itself—which characterizes both the zealot, who lives obsessively for a single idea, and the mental technician, whose mind is used not for free speculation but for a salable end.
Richard Hofstadter, Anti-Intellectualism in American Life (1974), p. 27
Towards this fine honor of a trade converged all the finest, all the most noble sentiments—dignity, pride. Never ask anything of anyone, they used to say. … In those days a workman did not know what it was to solicit. It is the bourgeoisie who, turning the workmen into bourgeois, have taught them to solicit.
Charles Péguy, Basic Verities, A. & J. Green, trans. (New York: 1943), p. 83
Scholarship, far from leading inexorably to a profession, may in fact preclude it. For it does not permit you to abandon it.
Walter Benjamin, "The Life of Students" (1915), in Walter Benjamin: Selected Writings – vol. 1: 1913-1926 (Harvard University Press: 1996), p. 38


Please visit and contact us Monday-Friday
9.00 A.M. – 4.00 P.M. (CET) +01 UTC
ul. Zamoyskiego 52,
30-523 Krakow, Poland

whatsApp in English:
+48 577 248 940
whatsApp in Russian:
+48 534 116 756 – Monday, Wednesday, Friday

mobile phone in Polish:
+48 577 248 940
phone: +48 12 656 17 26,
+48 12 266 21 11
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